THE ART OF THE SNEAKER.

The DX7 Custom Edition is the first in a series of shoes that we're creating in a collaboration with the acclaimed international artist, Nicolas Dixon. 

Each pair is truly unique, individually created by Nicolas as a one-off commission. And more than a simply buying a pair of sneakers, you are buying a bespoke experience. 

The process begins with a fitting of 'the blank canvas' - the brilliant Original 172. This can be done via postal delivery and in some cases, by face-to-face appointment.

The sneakers are forwarded to Nicolas and you are encouraged to have a conversation with him about possible colourways. Nicolas's graphic motifs are part of the vernacular of his art so cannot be changed. The shoes are then handpainted by Nicolas in his Leeds studio. 

The completed DX7s are delivered two weeks later*, hand signed and numbered, with a certificate of authenticity and in a Limited Edition box. 

The shoes shown are the DX7 on white and champagne ground. Any leather 172 can be used as a canvas.

IMPORTANT TO NOTE

The DX7 is a piece of art, commissioned by you. Once you tell Nicolas, "go for it," we can no longer refund you. 

*depending on Nicolas's availability and demand. 

MAKE THEM BEAUTIFUL.

The Original 172 is a classic, re-engineered. We craft the Original 172 from the finest Mastrotto Italian leather, inside and out. We choose to do this to ensure your comfort and to deliver a sneaker that looks as great as it performs.

One of the key design decisions we’ve made is how we brand your Sevens. Maintaining a confident simplicity, the Original 172 adopts an understated approach, with subtle stitched details and blind-debossed logos. Each pair ships with gold-tipped fat laces and colour-matching thin round laces to give you flexibility and your sneakers a fresh personality.

“Planned to give my Sevens a rest today but got half way down the stairs and changed my mind. Couldn't do it. Best sneakers I've ever had!”

Colin. Hertfordshire, UK.

MAKE THEM BRILLIANT.

All sneakers are comfortable, right? Wrong. What you want is all-day long comfort in style. What you get is aches and pains from thin, compacted footbeds, tarsal stress and blisters from poor construction, cheap materials and wear and tear. The Original 172 is different.

To remove the pressure lesser sneakers put on your tarsel bridge (the bit on top of your foot), we developed our unique Comfort Bridge System. Made of neoprene, it crosses the area where your laces sit, creating a fit like a glove and outstanding comfort performance. It also adds a flash of colour, in tonals and Signature Red. We’ve also added neoprene to the back of the heel.

Put them on. Wear them all day.
Forget they're there.

“These are the shoes some of you have been asking me about. I love these sneakers! They are super comfortable. Not sure which colour to get next!”

Fiona. London, UK.

MAKE THEM BETTER.

While our designers and craftsmen stepped from prototype to prototype to bring the Comfort Bridge System to life, we turned our attention to our next challenge. Could we make the best cushion between your feet and the ground you walk on? We researched anatomical footbeds and advanced materials for cushioning. Then we engineered the Comfort Forever footbed.

Let's break it down:

  • Calf leather lining gives you a beautiful touch of luxury
  • PORON Performance Cushioning, memory material rebounds and won’t degrade, expertly shaped to give you heel and arch support.
  • A Santized EVA layer for odour protection
  • A Texon flexible in-sole for long distance comfort
  • A Bartoli base-layer insulates your foot from ground temperatures
  • Felt gives you one more layer of protection and comfort

Comfort Forever.

We love buying new sneakers. Wear them a few weeks though and the comfort seems to disappear. Why?

One reason is that a cheap footbed has been used and with wear, it’s been compacted. To counter this happening, we have used PORON, a revolutionary material that doesn’t compact over time. We’ve tested Sevens rigorously and they don’t lose their cushioning. We are confident they will perform better than normal sneaker footbeds. Not just on day one - everyday, forever. So we guarantee them. Forever.

Embed the Comfort Forever footbed into the iconic Margom sole unit and you have seven brilliant layers between you and the path you take.

Take a different path.