The footwear we craft must be Beautiful. It must perform brilliantly. It must be better. 

These three design principles drive every decision we make, from initial sketch to the full production ready Confirmation Sample.

Moreover, they are principles that guide how we design our entire business; the experience of buying and owning a pair of Sevens, how we source our materials, select our suppliers and partners, how we work as a team. 

We call it Total Brand Experience Design. 

This is the Original 172 White Signature. It was the first sneaker we ever made. 

On appearance, it's a study in minimalism based on a timeless classic tennis silhouette. Handcrafted from the finest Italian leathers, it is devoid of superfluous details or overt branding. It doesn't dominate your style, look and outfit; It compliments it. 

The difference doesn't end here; in Sevens it goes further. 

The luxury of calf leather lining is a not afforded in average footwear. Sevens are not average.

Our next step? To tackle fatigue.

We designed a Comfort Bridge System, unique to a pair of Sevens. A stitched neoprene insert protects the tarsal bridge so that the foot is protected as it rises in step. It also means the tongue remains in place over time. For a little extra touch of luxury, we added a neoprene cushion on the heel cup. 

A typical footbed degrades in a matter of weeks and then offers very little in the way of comfort or protection. Our footbeds are not typical. They are anatomically shaped to cup your foot and its natural arch. Calf lining and felt sandwich a layer of PORON™, an innovative open cell material that provides brilliant cushioning and rebound and doesn't degrade. We are so confident that it will last that we guarantee it. Forever.